Luxury, Twitch and GenZ
I uncovered how Burberry & Porsche reach Gen Z. Twitch. And Twitch is perfectly perched to capitalize on an important trend; gamification.
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Pablo Retamal
AI vs. Human Copywriters: Why the Best Copy Still Comes from the Best Minds in Marketing
I explore the rise of AI in copywriting and how it has affected the marketing industry.
Pablo Retamal
50 Shades of Greenwashing: The Darker Side of Corporate Environmentalism
You know, that fun little practice where companies enhance - or straight-up fabricate - the environmental impact of their products and...
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