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Hello.

I'm Pablo, a Strategic Consultant specializing in Marketing, Sustainability, and AI, with 20+ years of experience helping public and private organizations drive impact and innovation. I've worked internationally with global brands, startups, the UN, the UK Government, and travel authorities.

Strategic Consultant

PABLO RETAMAL DIGITAL ADVISOR

DIGITAL

DIGITAL MARKETING CONSULTANT

I provide guidance on SEO, SEM and KPI performance to accelerate scalable growth and reach digital ROI.

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AI

AI TRANSITION

AUDITS

I developed a unique AI Audit Protocol that helps organizations align key objectives with AI solutions.

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ESG

ESG COMMUNICATIONS STRATEGIST

I help translate complex ESG data into engaging narratives that demonstrate value to important stakeholders.

Over 20 years experience in digital, AI and sustainability

Head of Digital

Weber Shandwick (IPG)

Geneva, Switzerland

(2022 - 2024)

Head of Digital Strategy

Charlescannon

Geneva, Switzerland

(2020 - 2022)

Chief Marketing Officer

Tourism Federation

Santiago, Chile

(2013 -2015) (2017 - 2019)

Business Development Director

3BaysOver

Lausanne, Switzerland

(2015 - 2017)

Marketing & Sales Manager

Niagara Conservation

Santiago, Chile

(2011-2013)

Climate Change Attaché

Foreign Commonwealth Office

Santiago & London, UK & Chile

(2008 - 2011)

Account Manager

Young & Rubicam

Geneva, Switzerland

(2003 - 2008)

Public Relations Officer

World Health Organization

Skopje & Geneva, N.Macedonia & Switzerland

(2001 - 2003)

Education

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Universidad Mayor

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University of London, SOAS

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International School of Geneva

Masters Degree

Environment & Sustainable Development

Double Bachelor of Arts

African Studies & Development Studies

International Baccalaureate

Training

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Growth University
Growth Master
Certification 
- 2021

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Advanced Google Analytics 
Certification- 2020

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Google Ads
Search 
Certification - 2020

Google Ads
Display 
Certification - 2020

Google Ads
Video
Certification - 2020

Digital Upskilling Program,
Taiwan - 2019

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Practical Writing for
PR Course,

London - 2005

Languages

English

Fluent

Spanish

French

Swahili

Basic

Arabic

Macedonian

About Me

Inspiration exists, but it has to find you working.

- Pablo Picasso

I was born in the UK. At age 18 I had lived in nine different countries and spoke four languages. My international upbringing helps me easily adapt to multicultural work environments.  

My academic background in development economics motivated me to start working at the UN's World Health Organization.

 

Working with international media in war-torn countries and organising 

international events for the UN made me want to dedicate myself to communications and be better at marketing and media relations.

So I joined a marketing company. I was advised that the fast-paced environment of marketing agencies would be the best school for understanding how organisations used communications to promote products, services and influence stakeholders. 

 

Young & Rubicam did not disappoint. 

 

I spent years working on global integrated PR and marketing campaigns before moving on to in-house public affairs and marketing roles. 

Today, I proudly look back at what I have achieved.

 

I worked on diplomatic missions to help save the world from climate devastation, I relaunched a national travel brand and developed the world's largest B2B tourism digital networking platform. 

I work hard. 

 

Always. 

I do not give up.

Most importantly, I commit to the people who trust me.

Providing added value on a daily basis is the key to being a successful professional. 

At least that's how I see it. 

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References

Susanna Saari,
Skål World President

Pablo is a true marketing professional, customer oriented and very easy to work with. 

Helen Kouyoumdjian,
VP Tourism Federation

Pablo delivers high quality results and sets an example for his colleagues. He delivers results even under high pressure.

Peter Bainbridge,
Deputy Director FCO

Pablo's impressive communication and marketing skills, coupled with him being a real team player, were paramount in delivering a UK government climate change communication strategy.

Book an appointment

Ready to take the next step? Whether you're looking for expert guidance in AI, Marketing, or Sustainability, book a free consultation today and let's discuss how to drive your objectives forward.

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